Friday Night Flicks: Craft a logo using negative space

I studied commercial art long and long ago, so the process of designing a logo is not  unfamiliar. This video goes through the stages in creating a logo and brand identity for Mister Cooper Ice Cream. I thought you might enjoy seeing how something like this is developed.

 

The final design is strongly evocative of “psychedelic” rock concert posters, which is probably completely appropriate for an “Adults Only” ice cream.

Happy first weekend in October!

About Byopia Press

I have been working in the book arts field for more than twenty years, and operating Byopia Press with my husband David since the late 1990s. I began producing artist's books and altered books in 2004.
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